You’re doing social media, right? You have Likes and Followers and you post snippets to your fans, what more could there be? Similar to your website presence you need to “Optimize Your Profiles“, “Keep IT Fresh“, and “Monitor Your Performance“. Follow these 6 Steps for a Quick Review of Social Media 101, whether it’s a starter course or just a refresher, it’s a good read.
1. Be Descriptive
- If you want your brand to be found in the social search results, it is imperative that you fill out important details on social profiles, such as address, category, description and bio. In doing so, your page is more likely to be found when someone conducts a relevant search.
- This is particularly true on Facebook, as the social network’s Graph Search feature enables users to search phrases, such as “Pet Stores Nearby.” In this example, only Pages that have been categorized at Pet Stores and have included location information will show up in the results. So go spiffy up your profile and make sure it’s complete!!!
2. Use Hashtags
- If you want to increase the visibility of your posts, try adding some hashtags into your marketing mix. This functionality is supported by most social networks, including Facebook, Twitter, Google+, Pinterest and Instagram. Keep in mind that you don’t want to use too many hashtags within one post on most social networks; otherwise content can come across as spammy.
- For example, if you’re posting a Real Estate Property Listing you might add #realestate, #citystate etc…
- It is also important to remember that any hashtag you use should be relevant to the content being posted.
3. Be Interactive
- Social networks are not a free billboard space for business to promote themselves. Rather, they are a place where members of communities, and businesses can come together and interact with each other.
- Instead of sharing information on your latest sales and newest products, try to switch up your content strategy from time to time by becoming more interactive. By taking actions like responding to customer comments and sharing user-generated content, customers will be more satisfied with their experiences and be more likely to interact with your brand in the future.
- In addition, businesses can interact with a larger audience by hosting an activity like a contest. Social contests can help brands boost engagement (which is good for Facebook’s Newsfeed ranking) and visibility.
4. Use Visual Content
- It’s no big shocker that visual content, like images and videos, receive more engagement than boring old text posts on social networks. Statistics have shown that some 93 percent of the most engaging posts on Facebook are photos, and not just cats, please.
- Leverage visual content on a regular basis to engage your audience. The Web is full of image-editing tools. PicMonkey, for example, is a free Web-based image editing tool that is easy to use, so you can’t say you don’t have the tools. Pagemodo also offers a variety of image editing tools specifically for social networks, including Post Designer and Cover Photo Designer tools. So get at it and be graphical!!
5. Consider Advertising
- The best way to gain followers and increase engagement on social networks is, of course, through advertising, $$$$. Networks like Facebook and Twitter have several ad offerings with robust targeting features.
- Facebook, for example, enables marketers to target based on demographics, interests and behaviors. Marketers can use Facebook advertising to increase post engagement, obtain likes, send traffic to a website, promote coupons and more. Twitter, on the other hand, also offers targeting through demographics, as well as filtering via keywords and negative keywords. With Twitter, marketers can promote their accounts, specific tweets and trends.
6. Monitor Analytics
- Just like anything else you do in business, your must monitor “social analytics”, so you can track the performance of your posts and optimize future ideas. Most social networks offer their own “social analytics”; Facebook has Insights, Twitter has Engagement Stats (on Twitter you need to go to Twitter Ads/Statistics at the top). Track, Refine, Reengage…
So there’s a quick Social Media 101 Refresher. Now we just need to remind ourselves here at Maine Hosting to do the same thing. I think we all fall out of good habits, so it’s good to be reminded of what you are suppose to be doing. Remember to setup you Social Media calendar where you can remind yourself to be regular about posting, and create a list of ideas for posts going into the future depending on seasons, holidays etc… See you online!