How Important is Website Speed

As with our WordPress Training, we are obsessed with website speed, from Fast Web Hosting of our servers, image compression to cleanly coded websites. Website speed has become more and more important from an SEO perspective as it has in the past. Google Analytics tracks website speed, as well as the Google Search Algorithm. If you want to be ahead of your competition your site MUST be faster.

Here is some information from Google about Website Speed and its importance.

Global Website Speed Overview: How Fast Are Websites Around The World?

At Google, we are passionate about speed and making the web faster, and from first hand experience, we are glad to see that many website owners share the same goal. A faster web is better for both users and businesses – faster pages lead to better user experience and improved conversions.

Average Website Load Times

Mobile internet is growing at an incredible rate and as we can see from the data above, mobile experience is about 1.5x slower than desktop experience. That’s a very big difference, and that is even taking into account that many popular sites are already optimizing for the mobile visitor: fewer resources, smaller resources, and smarter caching strategies.

Let’s take a closer look at web performance for a few specific countries:

Note that there are many factors that play a role in overall speed of web pages as experienced by users. The browser, the network connection, the client hardware (processing power), the content of the web page, and the hosting location of the web site relative to the user all impact the speed of an individual page load. As a result, the country aggregates listed above depend on all those factors as well.

Finally, let’s take a look at relative page speeds across some of the popular verticals:

page load time

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How Important is Website Speed?