Basically, it allows your customers to find you online. And it allows more potential customers to find your site before they find your competitor’s.
There are many factors that go into the complex algorithms that determine your search rankings.… Read the rest
Finding the right balance between several factors is important for many things in life.
Search engine optimization is no different. If you want to get high rankings on Google, Bing or other major search engines, than you have to find the right balance between on-site factors and off-site factors.… Read the rest
If you want a challenge, try writing e-commerce product descriptions. Within a typical 60 to 70 words, you must concisely convey the benefits and selling points of your product while including search engine keyphrases that engage your target audience… all while working within the constraints of your content management system (CMS).… Read the rest
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them.
Some customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.
Official search engine statement: link building do’s and don’ts
Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines.… Read the rest
Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition.
The effect of different SEO tactics on the position of your website in the search results
- If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high.