Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time. What

Why change is good for YOU

Tuesday, 16 June 2015 by

Search engine optimization (SEO) is continually evolving. Things that worked great in the past can trigger a ranking penalty today. Technology is always undergoing change and you have to make sure that you do the right things if you do not want to become obsolete tomorrow. Here are some things that you can do to

Some people use the best SEO tools to promote their websites but they still do not succeed. What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success? Before you start with your website marketing activities, do the following: 1. Check your business

Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages? What exactly is Google’s new algorithm? On 21 April, Google released a new ranking algorithm

Managing Toxic Links To Your Website

Tuesday, 07 April 2015 by

Toxic Link Identifier: remove bad backlinks that point to your site Getting rid of bad backlinks that point to your website can be a time-consuming and complicated task. That’s why we developed the Link Disinfection tool. If your website rankings have been damaged by an SEO service that used shady methods to promote your website,

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First the warning about being Mobile Friendly, and now Doorway Pages; Google has been very busy modifying its algorithm. These updates are bigger than the Panda update! When was the last time you encountered a doorway pages in Google’s search results? Although this doesn’t happen very often, Google seems to think that doorway pages are still

Understanding Duplicate Content

Monday, 16 March 2015 by

Duplicate content: it’s not a penalty but it feels like one Duplicate content is an issue for many webmasters. Although there is no penalty for having duplicate content on your website, Google has ranking algorithm filters that act very similarly to a penalty. Google’s Gary Illyes confirmed at SMX last week that duplicate content does

Whenever you are rebuilding a website, converting to another platform or just renaming a page you should be familiar with 301 Redirects. Here are some examples of when you should use a 301 Redirect: Example 1: If you have a page named /prods.html and you want to change the name to something that makes more

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