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How competitors can hurt your site with fake link removal requests

Link BuildingWebsite managers are constantly going crazy trying to clean up their backlink profiles. Instead of doing things to improve their web pages, some webmasters concentrate on removing backlinks that point to their site.

If you’re a regular reader of our blog, you know that we don’t recommend deleting backlinks. It won’t help your website and chances are that you will waste a lot of time and money:

Another problem of link removal requests: they can be used to hurt competitors.

How black hat optimizers can fake link removal requests

Let’s say that you own the domain www.MyGreatCompany.com and you have great links from great websites. Your competitor could do the following to delete the high quality links that point to your site:

  1. Register a domain name such as www.MyGreatCompanyMail.com or another domain that is very similar to your address.
  2. Redirect the new domain to your real domain name so that people who enter the fake domain name in their web browser think that it’s an official domain.
  3. Create an email address from that domain and send emails to all websites that link to your website with a request to remove the link.

How to protect your website against these people

If you don’t monitor the backlinks that point to your website, it might be weeks before you realize that the links were taken down.

Maine Hosting announces it’s NEW Inbound Link Tracking Services. With our Platinum Promotion Plan we will now track all of your INBOUND Links on a weekly basis, NEW links and REMOVED links. See who’s linking to you, what search term they are using, and what traffic they are sending you.

How to improve the Google rankings of your website

Don’t worry about deleting bad backlinks and don’t even think about hurting other domains. Concentrate on improving your own website. Respected SEO tactics are the #1 thing that will give you an advantage of your competitors.

Top 5 Traits of a Successful Landing Page

Landing Page TipsIn e-commerce marketing, a landing page is a single page that appears in response to clicking on a search engine optimized search result or online advertisement.

Landing pages are often linked to social media, email campaigns or online advertisements and allow the click through and conversion rates to be analyzed by marketers. The general goal of a landing page is to convert site visitors into sales leads. Almost any business with a website can have a landing page- but what differentiates yours from the others? What makes one successful? This blog will outline the top 5 traits of designing a successful landing page that will captivate and retain your visitors interest, ultimately resulting in more sales.

Top 5 Tips for a Successful Landing Page:

1. Keep it Simple: Once a visitor clicks on your landing page, you have approximately 5-6 seconds to either keep or lose their attention. Some ways to keep your page attractive and enticing to consumers is simply by sticking to the basics and focusing on the key fundamentals. Color, copy and design can play a huge deciding factor  in whether or not people will stay or leave your page. Most importantly, keep the focus on the offer that the landing page was created for.

2. Create a Positive Experience: Make sure that you do everything in your power to create a lasting positive experience for your visitors- and steer clear of the negatives. Test all of your transactional processes, ensure fast load speeds and do several “walk-throughs” so you can test exactly what customers will be dealing with. If you happen to notice any glitches or slowness in the processing of information- fix it immediately. Provide a strong and fast search feature on your landing page so customers can quickly look up a product. The less work a customer has to do- the better. Less confusion and decision making for your visitor means better conversion rates for your landing page.

3. Effective Design: Make sure your design and content are to the point and easy to read. Get rid of any additional or unwanted links or ads and keep a lot of white space within the area that you want to be noticed first. Make good use of colors, design and images that are relevant and apply to your product. The use of bright colors and extreme graphics is not always the best way to grab eyeballs- at least for good attention that will guarantee returning visits.

4. Socially Popular: It’s important to show customers that you are socially in demand on the internet. A popular webpage using a variety of social media widgets on your landing page is a great way to do this. Try putting up a running tweet window or install a widget to keep and display a running count of Facebook “likes” as well.

5. Consistency is Key: Above all else, remember to be consistent with your landing page in regards to the design, content and call to action (CTA). Visitors tend to judge the professionalism and credibility of a site by its design as much as its functionality. Make sure your landing page reflects whats been used in your other advertising efforts; repeating the same design and text elements is a good way of reinforcing your message and reassuring your visitors.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone involved with a website. Whether you are a website owner, web designer, web developer or a web marketing specialist you must be aware of the components that construct a solid landing page. After all, this can mean a website’s success or failure.

 

 

 

 

5 Elements of Credibility

How to improve the credibility of your website

Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site?

Website Credibility Effect on Google

A) Proven elements that influence the credibility of your website

There are several elements that search engines have been using for a long time to determine the credibility of a website:

  1. Backlinks: the links that point to your website greatly contribute to the trustworthiness of your site. If your website has mainly automatically created low quality links then this won’t have a positive effect on your rankings. Links from reputable websites will have a positive effect on the credibility of your own site. You’re better off having one link from a website with a Google Page Rank of 5, than 20 links from sites with a Page Rank of 1. Always check the Page Rank of site before requesting a backlink.
  2. Links to other websites: if your website contains a lot of links to irrelevant websites then this can have a negative influence on the credibility of your site. If your website mainly offers affiliate links or if many of the links to other websites are broken then this might also have a negative influence. We’ve found if you have  LOT of links to low quality websites it can bring down YOUR Page Rank, as well we’ve found the likely hood of you have a link to a 404 Error Page (page down) is more likely.
  3. Error-free pages: search engines won’t find your website trustworthy if it contains a lot of errors. Your web pages shouldn’t contain broken links or missing images. A lot of spelling mistakes can also be a sign of a low quality website. Be sure to PROOFREAD your pages, and if you’re using WordPress get the Broken Link Checker Plugin.
  4. Many website visitors: Google has many ways to track the number of visitors that a website gets (Chrome, Analytics, etc.). A website that gets many visitors seems more trustworthy than a website with only a few visitors. – I call this “The Cart Before The Horse” effect; Get more visitors and Google will rank you higher. Really?
  5. Good web page navigation: a clear website navigation that makes it easy to find pages is an indicator of a good website. If people find what they’re looking for on your web pages, search engines will give these pages a boost. In addition, a good website structure helps search engines to index all of your pages. Along with having a sitemap.xml for the GoogleBot, you should also have a SiteMap for your website on the front end like this one: SiteMap – Built using a simple sitemap builder plugin for WordPress.

B) New elements that can influence the credibility of your website

In addition to the proven elements above, there are some new elements that influence the credibility of your site.

  1. The number of social mentions: the more often your web pages are mentioned on Twitter, Facebook, Google+ and other social media websites, the more credible your website can be.Of course, only real mentions from real people will have a positive influence. Fake likes and mentions might have a negative influence.
  2. Verified authorship: web pages with a verified author that has a good reputation can get better rankings on Google. At this time, the effect of a verified authorship on the rankings of your website seems to be low.

A credible website is important if you want to have a successful online business. In addition to higher rankings on Google and other search engines, people tend to buy much more on credible websites.

Video: What does Google think about “Search Engine Optimization”

Search Experience OptimizationIt’s SEO Day here at MHS and I haven’t really done any homework for today’s posts so I decided to go through some older Matt Cutts’ videos and found this interesting one to share. While SEO may be a tired term, overused, underrated etc… it’s really more of what YOU think of it to be, because it is more than just link building and playing with keyword tools.

Hear what Google’s Matt Cutts has to say about the term “Search Engine Optimization“, and should we change it?

4 Building Blocks to High Search Engine Rankings

High Search Engine RankingsOur best  is in basic construction for High Search Engine Rankings. Along with building a solid foundation, you need to be sure to call CMP and your local water provider to get your basic utilities hooked up.

If you do it right, search engine optimization is not that difficult. Did I just say that? No, I meant it’s really hard and you should call us immediately with your credit card. OK, it’s really not that difficult, at least for me, but you do need to have a set of plans, the right resources, sub contractors, and you may need some financing. Our SEO team here at MHS could be considered the General Contractor of SEO, where we handle everything, in the end you get the keys.

Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to build the house without laying the foundation. It’s a methodical order of business that done correctly will result in something that will last and you can build upon in the future.

First things first: High Search Engine Rankings Need to be BUILT

Social media can have a positive influence on your rankings, you could consider Facebook as your CMP (power provider), they add some power to your foundation. Backlinks are also very important, like your local water supply, they add flow, inbound flow that is. Both factors, however, won’t help your website if your search engine optimization campaign lacks a solid foundation.

The following pyramid shows search engine optimization factors sorted by importance:

1. On-page optimization – The Foundation

  • Optimizing the content of your web pages is the most important step of each search engine optimization campaign. To show search engines that your website is relevant to a particular topic, optimize as many different pages of your website as possible for as many different keywords as possible.
  • Search engines must be able to parse your web pages without problems and your keywords should appear in the right places.
  • Use keywords that are related to your business in your website navigation and link your web pages with meaningful words to make sure that search engines can category your web pages properly.

2. Usability and conversion optimization – Better yet, a Foundation reinforced with rebar!

  • High rankings on search engines won’t help your website if your website visitors don’t convert. Make sure that your web pages are easy to use. Your website visitors should be able to find what they’re looking for.
  • Create user friendly web pages that have a professional and trustworthy design. Add a call to action on all important web pages.
  • The higher the percentage of website visitors who purchase something on your website, the fewer visitors you need for a successful website.

3. Backlinks – Water

  • You can start to get backlinks to your website when you’re sure that your website has optimized pages and a good conversion rate.
  • If Google finds several different websites with content that is relevant to a keyword, the web page with the best backlinks will be listed on Google’s result page.
  • Try to get backlinks from related websites. It also helps to include keywords that are related to your business in the links to your site. Quality is much more important than quantity. A few good links from related websites are better than lots of low quality links.

4. Social ranking elements – Power

  • Social ranking elements such as the number of Facebook Likes, Google +1 clicks or Twitter mentions are the icing on the cake. These elements won’t get your website on Google’s first result page but they can make the difference between position 1 and 3.

Before you invest your time in social ranking elements, be sure that all other elements are in place. Build it one, build it right, and build it NOW!

If you find this post informative please be sure to share it on your social networks!

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