After Google’s recent Penguin update, much has been written about negative SEO. Does it really exist and can it be used to hurt your website? What can you do to avoid problems?
What is negative SEO?
Negative SEO refers to tactics that companies use to manipulate the organic Google rankings of their competitors.… Read the rest
With all the hype about Google’s latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right.
For example, the title tag has a very big influence on the search engine positions of a web page.… Read the rest
Having been a long time user and manager of Adwords Campaigns we’ve been forced to find and manage PPC Alternatives for clients.
Realizing how difficult it can be for many small and local business to break the high bid barrier on Adwords we need to discuss some PPC Alternatives.… Read the rest
Google sends webmaster notification messages about unnatural links. If you have received such a message, here’s what you have to do to make sure that your website doesn’t get penalized.
What is this Google unnatural links message?
Google has sent the following message to many webmasters:
“Dear site owner or webmaster of example.com.… Read the rest
Matt Cutts explains Google’s penalty for over-optimized websites. What does “search engine over optimization” mean and how you can avoid it:
Here’s what Matt Cutts said in detail:
“All those people doing, for lack of a better word, over-optimization or overly SEO – versus those making great content and great site.… Read the rest