How to Create a YouTube Channel for your Business

Maine Hosting Solutions

By Team MHS

January 3, 2021
how to create a youtube channel

You already know that YouTube is an important content tool, and you’re ready to start leveraging video for your own business.

This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.

How to Create a YouTube Channel

1. Create a Google account (if you don’t already have one).

To watch, share, create, and comment on YouTube content, you’ll need a Google account.

If You Don’t Already Have a Google Account

Go to and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:

How to Create a YouTube Channel for business

Then, click “create account”:

signin to youtube

From there, you’ll be asked to follow a few steps to create a Google account. Once you’ve completed them, proceed with the steps below.

If You Do Already Have a Google Account

Go to and click “sign in” in the upper right-hand corner. From there, you’ll be taken to the same Google sign-in page above. If you have multiple Google accounts, be sure to select the one you want to be associated with the YouTube channel.

2. Optimize your channel with brand details.

Once you’re set up with and signed into your YouTube account, it’s time to create a channel. Back at, click your user icon in the upper right-hand corner. You’ll see a drop-down menu, where you’ll want to click “settings.”

Youtube Settings

From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”

create a new channel

The first step is to create a Brand Account. It can be whatever name you want, and doesn’t have to be the same name that you used to create your Google account — but we do recommend that it reflects the brand the YouTube Channel will represent.

youtube Brand Account

After you enter the Brand Account name, you might be asked to verify the account via text message or voice call. If that happens, enter the code you receive from the option you choose.

Once you’ve verified your Brand Account, you’ll be taken to the dashboard for your channel. Now, it’s time to start customizing it.

3. Customize your channel.

There are two elements of customization for a new YouTube channel: descriptive details, and visuals.

Descriptive Details

From your channel dashboard, click “customize channel.

customize youtube channel

We’ll start with the fundamental details about your channel. After you click “customize channel,” you’ll be taken to your basic channel page, where you’ll see a cogwheel on the right.

basic youtube channel page

Click that, then click on the section that says “advanced settings.”

Youtube Settings

Here’s where you’ll enter some basic information about your channel, like the country where it’s based, as well as optimize it for discoverability by adding keywords that describe what it’s about and selecting whether or not you want it to appear as a recommended channel on other account pages. It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.

Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.

Youtube Settings

There, you’ll be asked to fill in such details as a channel description, which you can optimize for discoverability — more on that later — as well as contact information, and links to your website and social media channels. Up to five links can overlay your channel art, meaning that the banner on your profile page will contain icons for the links you choose to overlay on this list.

For example, if you wanted to overlay your banner with a link to your Facebook Page, it might look like this:

link to your Facebook Page

Your channel art/image is part of your channel’s customization, which we’ll move onto next.


When it comes to creating and adding channel art, Google has a plethora of resources for content owners, from a gallery of images to image editing tools.

One of the trickiest parts of channel art is creating a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV. Luckily, Google has this handy image that represents the best dimension for each viewing platform …

channel art

… as well as this concise video explainer:

  • You’ll also want to upload your profile photo. If your channel is linked to a Brand Account, as is the example we’ve used in this step, then you’ll need to update this image in the “about me” section of your Google account. Note that this rule also applies to your channel name when using a Brand Account.

When you click “change” under your profile icon, you might see this message:

profile icon

Click “edit,” and you’ll be taken to this page, where you can edit your Brand Account information, including your profile photo (which will be displayed on your YouTube channel).

displayed on your YouTube channel

  • We recommend choosing an image with dimensions of 800 x 800 pixels.
  • Next, it’s time to add your channel art, like a banner image. Back on your channel customization dashboard, you’ll see
  • Cover art dimensions on mobile and more, best tips (), etc …

4. Add videos and optimize them for search.

Optimizing your channel for discoverability is just the beginning. Once you start adding videos, you’ll want to optimize them for search, which in turn helps users discover your video.

But this goes beyond giving your videos accurate, clear, and concise titles — though that is important. Below, we describe some of the most important things to optimize on YouTube. (For a fully comprehensive post on YouTube SEO, visit this post.)

  • Title
    • When we search for videos, one of the first things that our eyes are drawn to is the title. That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also, clear and concise.
  • Description
    • This should be limited to 1,000 characters — and remember that your viewer came here to watch a video, not to read a lot of text. Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information.
  • Tags
    • Using tags doesn’t just let viewers know what your video is about — they inform YouTube, too, which uses tags “to understand the content and context of your video,” according to Backlinko. That way, YouTube can associate your video with similar videos, which can broaden your content’s reach. But approach with caution — just as with your title, don’t use misleading tags because they might get you more views — in fact, Google might penalize you for that.
  • Category
    • Choosing a category is another way to group your video with similar content on YouTube — but that might not be as simple as it sounds. YouTube’s Creator Academy suggests that marketers “think about what is working well for each category” you’re considering by answering questions like:
    • Who are the top creators within the category? What are they known for, and what do they do well?
    • Are there any patterns between the audiences of similar channels within a given category?
    • Do the videos within a similar category have share qualities like production value, length, or format?

So now you know How to Create a YouTube Channel for your Business – That’s it — you’ve officially not only created a YouTube channel, but now also know how to optimize its content for discoverability. Well done!

WordPress Development

Follow Maine Hosting Solutions

SSL Certificates

Related Posts

How to ADD a user to your Google Places Listing

How to ADD a user to your Google Places Listing

Owners of listings can invite additional users to own or manage a listing. Adding owners and managers lets users share management of a listing without having to share personal account information. Owners, managers, and communications managers all have different levels of access to the listing. Only an owner can add or remove users. However, a manager may remove himself […]

read more
How To Deal With BAD Reviews

How To Deal With BAD Reviews

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. So here at the best ways To Deal With BAD Reviews: Some customers might write negative comments about your company in their...

read more

It’s All About Managing your website

Join Our Weekly Roundup

WordPress Gallery

Get Instant Access to our TOP 5 Most Effective SEO Tips that are proven to work.

Stay Up-To-Date with SEO, WordPress, and most importantly SECURITY.

Join our mailing list to receive the latest news and updates from our SuperHeroes, sent out every Wednesday morning.

You have Successfully Subscribed!