A few days ago, we showed you Google’s definition of a quick quality page (based on Google’s recently published search quality rating guidelines). If your website has the elements of a high quality page, it will get better rankings.
If your website has the elements of a low quality page, chances are that your website won’t get ranked at all.
What defines a low quality website?A low quality website is not the same as a spam website. According to Google’s quality guidelines, the following makes a low quality website:
- Low quality main content – The quality of the content is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page.If the content of your website has been created automatically, or if it has been created by copying or scraping other sites, chances are that Google will flag your site as a low quality website.Ironically, Google’s own content solely consists of scraped, copied and automatically created content.
- The web page must also have enough content for the purpose of the page. For example, a few paragraphs on a broad topic such as the second world war is not enough for an encyclopedia article.
- Lack of expertise, authoritativeness, or trustworthiness: To be considered trustworthy, some topics demand expertise for the content. For example, medical advice, legal advice, financial advice, etc. should come from authoritative sources in those fields.Even everyday topics, such as recipes and housecleaning, should come from those with experience and everyday expertise in order for the page to be trustworthy.
- Negative reputation: Most businesses have some negative reviews, especially for customer service. Google requires manual website raters to read the details of negative reviews and low ratings before inferring that the business has a negative reputation.
- Unhelpful or distracting supplementary content, poor page design: If the main purpose of your website is to get clicks on the ads, your pages won’t get a high quality rating.If your page is functional for its purpose, it is okay if it looks like it was created in the 90s (although this is not recommended).If your web pages are designed to shift the user’s attention to the ads, or if the main content is difficult to read, the pages will get a low quality rating.
- Lacking care and maintenance: Your website does not make a good impression if many links on your web pages are broken, if images do not load, and if the content feels stale or outdated. If you have a website with medical information, legal information, tax information, etc. then you must update it frequently because users expect information about the most current medical thinking, current laws, this year’s tax information, etc.It depends on the purpose of your website. A year without updates for a personal photo website is okay, several days without updates on a major news website are not okay.
Low quality websites do not get high rankings on Google.
There is no fast track to high rankings. Make sure that your web pages contain all of the elements that Google requires. The tools in our Internet marketing tool WebSEO help you to do that:
Improve your SEO with WebSEO Today!
Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
What is the difference between SEO and paid search marketing?
- SEO (search engine optimization) concentrates on the regular “organic” results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don’t have to pay for each click.
- If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the “sponsored results” section of the search results page.
Organic SEO provides lasting results
- Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won’t get any more visitors as soon as you stop paying.
- To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.
- In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.
Organic SEO forces you to improve your website
- If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.
- If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.
Organic SEO integrates with social media
- Social media can help you to increase the number of links that you get from other sites, which will result in higher rankings in Google’s regular results: create a new page on your website, then mention it on Facebook or tweet about your new page.
- You will get new visitors through social media sites and some of these visitors will link to your website, which has a positive influence on your SEO campaigns.
Paid search marketing is great if you have the money and if you need website visitors now. If you want to get high rankings that last without paying for every single click, use SEO to promote your site. At the end of the day, SEO has a much better return-on-investment.
Check out our Organic SEO and Local SEO Services to get your website ranked the way it should be!
Search engine optimization (SEO) is continually evolving.
Things that worked great in the past can trigger a ranking penalty today. Technology is always undergoing change and you have to make sure that you do the right things if you do not want to become obsolete tomorrow.
Here are some things that you can do to make sure that your business gets the best results from search engine optimization:
1. Accept that change is constant
- Change is the only constant in life. Six years ago, tablet computers did not exist. Today, you can buy tablet computers in different sizes, with different operating systems, from different manufacturers. For a company that sells computer related goods, it wasn’t necessary to have have high rankings for the keyword ‘tablet’. Today, there are many different ‘tablet’ key phrases that can deliver a high return-on-investment.
- To get lasting results, you have to watch trends. The words that are used by customers and prospects can change. Your business has to change when markets change. Ride the wave. Stopping it won’t work.
2. Watch your competitors and learn from them
- Innovation and evolution is necessary if you want to succeed. Several years ago, Apple just built computers. Nowadays, they compete with companies such as Spotify. Netflix competes with traditional TV. The companies who are your competitors can change.
- SEO tools can help you to monitor the activities of your competitors. For example, the Competitor Analyzer in WebSEO helps you to track of the SEO campaigns of your competitors. The Ranking Stats shows you the keywords and the pages with which your competitors are ranked on Google. The Link Profiler shows the links that point to the websites of your competitors.
- Competitive intelligence can give you an edge over your competition. The tools in SEOprofiler help you with that.
3. Think of SEO as an ongoing process
- Markets change and search engine algorithms change. Search engine optimization is an ongoing process. If you do not keep up with the changes, you might waste your time with methods that do not work anymore. Even worse, you might use spammy techniques that trigger a penalty.
- Set realistic expectations if you want to get lasting results. It usually takes some months until you see the results of your SEO campaigns. If you conduct your SEO activities regularly, you will get high ranking pages that consistently remain at the top of the search results.
Just as Greek philosopher Heraclitus said:
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.
If your website rankings have been damaged because of shady SEO techniques, try it again with a serious SEO tool that play by the rules.
The tools in WebSEO help you to get solid rankings at the top of the search result pages. If you haven’t done it yet, try WebSEO now.
Looking for professional SEO results? Take a look at the PRO SEO Packages that offer.
Some people use the best SEO tools to promote their websites but they still do not succeed. What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success?
Before you start with your website marketing activities, do the following:
1. Check your business model
- A sound business model is very important if you want to succeed on the Internet. The Internet has made many things easier than before but revenue must always be greater than your business expense.
- Check the numbers: what is the estimated traffic, what’s the profit margin, what is the conversion rate of your web pages, etc. The numbers must be convincing.
2. Check your market
- If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don’t expect to get high rankings with a few ‘secret tricks’ that you’ve found on a shady website.
- The more competitive the market, the more you have to invest to succeed.
3. Check your product
- If there are only 20 people who search for your product or service in a month, then search engine optimization won’t get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands.
4. Check your website
- If you only get visitors who do not buy from you, website promotion does not make sense. If you have an ugly website with a bad checkout process, then you won’t get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. Otherwise, getting visitors to your website will be pointless.
You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn’t work, it’s no wonder that you don’t get sales. The website audit tool in WebSEO helps you to check the technical aspects of your site.
Search engine optimization is very important and every business must do it. Before you do it, however, check the four points above. If you follow the advice of the tools in WebSEO, it’s likely that your business will get very good results:
Get WebSEO Today
Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages?
What exactly is Google’s new algorithm?
On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:
According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:
- it affects only search rankings on mobile phones
- it applies to individual pages of a site, not the entire website
- it is a global algorithm update that affects search results in all languages
Many webmasters changed their websites – was it worth it?
It seems that Google hasn’t put much weight on it in the rankings yet. The mobile results haven’t changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.
Of course, it might be too early to tell as Google said that rolling out the update would take several days.
Before you change your web pages, consider this
When Google announced that secure websites would get an advantage, a lot of websites added SSL certificates in a hurry and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites don’t seem to rank better than regular websites.
The new mobile algorithm could be similar. A new mobile website can also cause problems:
- for many websites, mobile traffic is worth less than desktop traffic
- if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop
- the time that you invest in creating a mobile website cannot be invested in other marketing activities that might have a higher return-on-investment
It’s best to have a professional developer or consultant take a look at your site to assure that it’s ready to convert to mobile, and what the best way is to do it. Going fully responsive is the best way that we recommend.
There are many things that are more important
Even Google makes it clear that the mobile algorithm is only one of many factors that influences the position of a website:
“Note that this is just one of over 200 signals we use to evaluate the best results. Non-mobile-friendly sites won’t disappear from mobile Search results?they may still rank high if they hold great content the user wants. […]
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”
Before you make your web pages mobile-friendly, make sure that everything else is correct. Many things are much more important like quality content, no broken links, image alt tags, h1 tags, and more… Check your site with our free WebSEO tool that analyzes every aspect of your website’s health.
Toxic Link Identifier: remove bad backlinks that point to your site
Getting rid of bad backlinks that point to your website can be a time-consuming and complicated task. That’s why we developed the Link Disinfection tool.
If your website rankings have been damaged by an SEO service that used shady methods to promote your website, the link disinfection tool can help you a lot.
What exactly does the Toxic Link Identifier tool do?
Google does not like artificial links (paid links, links from automated linking schemes, links that have been created by automated tools, all other artificial links, etc.).
If many of the links that point to your website are artificial, it is likely that Google will penalize your site.
If you have received a notification from Google, the Link Disinfection tool will help you to clean up your backlink profile. It analyzes the backlinks that point to your website and it filters the backlinks that might be suspicious.
Step 1: Check the links that are listed in the Link Disinfection tool list.
- Click a link in theToxic Link Identifier tool to visit the linking web page. If you don’t want to have a link from the page, click the “Add” link to add the link as a toxic link to the link manager.
Step 2: Contact the owners of the linking websites and ask them to remove the link.
- Toxic links are marked in red in theToxic Link Identifier. They also have a red beaker icon instead of the regular website favicon.
- TheToxic Link Identifier can help you to get the contact information of the website owner or webmaster. Use feature to get the contact information of the linking site. Then contact the webmaster of the other site and ask them to remove the link to your page.
Step 3: Submit backlinks to Google’s disavow links tool
Some webmasters won’t remove the spammy links to your website. In addition, many spam websites don’t have any contact information at all. In that case, create a disavow links file and submit it to Google.
The Toxic Link Identifier tool in WebSEO can create the disavow links file for you. Google’s disavow links tool enables you to inform Google about the backlinks that you don’t want. You can use that tool if a website doesn’t want to remove the harmful backlink to your site.
The Toxic Link Identifier is available in the WebSEO PRO plan. Log in to your WebSEO account now to use the Toxic Link Identifier tool or test WebSEO risk-free: Click Here