Most search engine spiders do not type into your search boxes and they do not use pull down menus. The following tips will help you to make sure that search engine spiders will index your web pages correctly:
- Your most important pages should not be more than one click away from the index page – Web pages that can be accessed with a few clicks from your home page are considered more important than web pages that are buried deep inside your website. It’s easier to get high rankings for these easy to access pages.
- Use descriptive link texts – The text that you use to link to your web pages helps search engines to better understand your content. If you sell shoes on your website, do not use links such as Click here but descriptive link texts such as business shoes. That makes it easier for search engines to put the page into a context and it will be more likely that the page gets high rankings for the keyword “business shoes”.
- Create a sitemap – A sitemap is a simple web page that contains link to all important pages of your website. You could add a link to your sitemap in the footer of every web page. By doing this, search engines can find all important pages with two clicks.
- Check the validity of your HTML code – Errors in the HTML code of your web pages can prevent search engines from indexing your web pages correctly. For example, an HTML error might indicate the end of a web page before the actual content begins. That would mean that search engines would skip the content and any links of that page. You can access the official W3C HTML validator at http://validator.w3.org/.
Have you finished your website’s Search Engine Optimization (SEO)? That’s a trick question! SEO is an ongoing process.
Learn from our Maine Search Engine Optimization Experts
- The big search engines, including Google, Yahoo and Bing are constantly changing the complex formulas they use to determine where your site falls in search results.
- Did you know that you need to submit your website to the Major Search Engines? If not, start with that at these links:
- When you do so, it tells you that you only need to do it once. That’s actually not true. It’s not a bad idea to do it every two weeks. It lets these search engines know that you are an active marketer seeking recognition in their results. Every two weeks has been determined the sweet spot of resubmission.
- You know that fresh, updated content will attract more visitors to your site, and make those visits more satisfying. Google knows that too, and that’s why content that changes more often will help your SEO. Google actually visits your site in a pattern. It visits when you first submit, and then 30 days later. If it detects a change happened in those 30 days, it comes back 2 weeks later. If it sees change then, it’s back in a week, and then daily. The more changes you make to your site, the more attention you get from Google.
Tricky, Tricky Google
- So we know that Google likes relevant, active websites and ranks them highest. But Google is constantly changing the algorithms they use to calculate search results. Of course, they don’t announce these changes. That would be too easy! People make careers out of figuring this all out. At Maine Hosting, we follow industry blogs and stay on top of the current formulas, so our SEO clients are guaranteed top 10 results. (Really.)
If SEO is a bit overwhelming to you, or if you just want to make sure you’re grabbing every customer that you should online, give us a call for a no-obligation explanation of our Maine Search Engine Optimization services. 1-207-442-9006 or 1-888-200-8008
Maine Search Engine Optimization Experts
Many people think that getting links is very difficult or that their website is not attractive enough to get backlinks. There are several things that you can do to get more backlinks to your website.
1. Offer reasons to link to your website
What makes your company unique? How are you different to your competitors? Do you offer giveaways or competitions? Are there any news or stories about the people in your company?
- Create web pages on your website that deal with that content so that other websites can link to these pages.
- Inform bloggers about your competitions or giveaways and let them review your products.
2. Check your business memberships
- Are you a member in a business association? Have your company or your products received any awards? What are the governing bodies for your industry? Check if these websites link to your site and try to find new business associations that might be related to your business.
3. Leverage your offline relationships
- Offline relationship that you have with other businesses, people and publications can often be turned into online relationships that include links to your website.
4. Write testimonials
- If you like the product of a company, send them a testimonial. Chances are that the the testimonial will be listed on the company website along with a link to your site.
5. Check your audience
- Which websites, forums and networks are used by your customers? These websites and forums are the sites from which you should get links.
6. Benefit from sponsorships and social activities
- Does your company sponsor any local activities? Do you support relief organizations? If you do, you can get direct links from the organizer of the activity and you can create linkworthy content on your website by writing about your activities.
7. Check your existing backlinks
- Analyzing the websites that already link to your website can help you to get an idea of the linkworthy content on your website. You will also learn why other websites link to your site.
We’ve repeatledy told you why Search Engine Optimization (SEO) is important.
Basically, it allows your customers to find you online. And it allows more potential customers to find your site before they find your competitor’s.
There are many factors that go into the complex algorithms that determine your search rankings. Here, we’ll share a few important ones to evaluate on your site.
- Think about the search terms you think people will use to find your site. Think about the searches where you want to appear. Make a list of those words and include them in your site content. Weave them into your text repeatedly (but not obnoxiously.) This should happen somewhat automatically, if you have relevant content. But if you’re aware that it’s part of SEO, you can make your content do some more work for you.
- Here’s a great description of meta tags. They’re the title, description, and keywords of your website, placed in the code of the site but not visible to visitors. Having the correct meta tags will again increase your search rankings.
- When you upload an image to your website, there’s likely a spot asking for an “alt tag.” If you skip over this, your site doesn’t lose any obvious functionality for the average visitor. So it’s tempting to ignore them. However, there are a couple compelling reasons to fill them in each and every time:
Google will penalize you if you don’t have alt tags
- Your search engine ranking will suffer. Therefore, make sure you include those keywords, the ones you think people will use in searches to find you, in your alt tags.
- When a blind person uses the computer to read websites aloud, the computer will read the alt tags to tell the person what’s in the picture
Optimizing Tags With WordPress
- WordPress offers you several tools for optimizing alt tags for images, to your Meta Tags for title, description and keyphrases to pages.
Check in regularly on these items and you’ll be on your way to higher search rankings.
It’s one important way to maximize your return on the investment in your website!
Finding the right balance between several factors is important for many things in life.
Search engine optimization is no different. If you want to get high rankings on Google, Bing or other major search engines, than you have to find the right balance between on-site factors and off-site factors.
Both influence the position of your website in the search results. Which factors are more important and what exactly should you do to improve the position of your site?
What is the definition of these factors?
1. On-site optimization refers to the factors that you can control on your web site:
- The text on your web page.
- The number of web pages on your website.
- The number of keywords and related keywords on your web pages.
- The links on your web pages to other pages of your site.
- The links on your web pages to other websites.
- The structure of your website.
- The robots.txt of your site.
- The HTML code of your web pages.
2. Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site:
- The number of backlinks that point to your website.
- The quality of the backlinks that point to your website.
- How often your website is bookmarked on social bookmark sites.
- How often your website is mentioned on services such as Twitter.
Search engines determine the position of your website in the search results based on the on-site and the off-site factors of your website.
What is more important for your website?
Some webmasters invest most of their time in on-site optimization. Others swear that links from other websites are the only way to get high rankings on Google.
Depending on the keywords for which you optimize your website, you can achieve good results with both methods.
You will get the best possible results for your website, if you combine both factors:
You need both factors to get good results
If you optimize the on-site factors of your website than you make it as easy as possible for search engine spiders to parse your web pages.
The content of your web pages should contain the right elements and the right keywords in the right places so that search engines know what your website is about.
Links from other websites that contain your target keywords show search engines that other people also find your website relevant to a certain topic. If other people mention your website on social bookmark services then search engines know that real people like your website.
Analyze the on-site and the off-site factors of your web pages
If you want to get high rankings for a certain keyword, analyze the web page for which you want to get high rankings with the MHS Top 10 Optimizer.
The optimizer will tell you how to correct the on-site elements of your web page and how to change the links so that your website gets top 10 rankings on Google and other search engines for any chosen keyword.
Finding the perfect balance between on-site and off-site optimization is easy with the top 10 optimizer. If you follow the advice of the MHS Top 10 Optimizer, you’ll get the rankings that your website deserves.
Improve Your Site With WebSEO PRO