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April Google Changes Bring May Madness

Posted on: Tuesday, May 8th, 2012 at 9:45 am

Google has announced that they made 52 changes in April. Which of these changes are relevant to your website rankings and how do you have to react to these changes?

What has happened?

Every month, Google publishes the changes that they made during the last month. This April, Google made 52 changes. Not all of these changes are relevant to the rankings of your web pages.

Some of the changes dramatically changed the way Google ranks web pages on the search result pages.

Which changes are relevant to your web page rankings?

The following changes have the biggest impact on the position of your web pages on Google’s search result pages:

  • Improvements to how search terms are scored in ranking. One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. This change improves the way those terms are scored.
  • Keyword stuffing classifier improvement. We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better.
  • More authoritative results. We’ve tweaked a signal we use to surface more authoritative content.
  • More domain diversity. Sometimes search returns too many results from the same domain. This change helps surface content from a more diverse set of domains.

These first two items probably refer to the Penguin and Panda updates that Google released last month.

Other items in the update list referred to sitelinks. Some search results might get two layers of sitelinks instead of a text snippet. Google also updated the algorithm for local searches and the way titles are displayed for some pages.

How do you have to adjust your web pages?

If you want to get high rankings on Google, you have to make sure that your pages offer what Google’s latest algorithm requires. The MHS Top 10 Optimizer can help you to analyze your web pages for Google’s latest algorithm.

The MHS Top 10 Optimizer is based on the analysis of Google’s current top 10 results and it always tells you how to get high rankings with Google’s latest algorithm.


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